Advantage of Video streaming application or OTT App
An over-the-top (OTT) or video streaming application is any app or service that streams contents over the Internet leaving traditional distribution networks like TV, Radio, other satellite-based networks. Generally, media and communication services are provided, which usually costs less than the traditional content produced. For e.g apps like,70mm flix that provides localized content in vernacular languages accessible worldwide over the internet. A clear advantage of OTT application is a new, niche, and trending service that caters to people accessing the internet through mobile devices. For e.g Imagine a state with a 3 crore population with at least 50% population accessing the internet through mobile devices for work or entertainment purposes, providing easy access to a huge market. And in the future with more mobile devices in people’s hands, it’s scope and market will also expand creating space for niche content for consumption, advertising, work.